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Big Brother Could Continue For Years, Says Boss

Big Brother UK host Davina McCall was quoted in the press recently as having said that the show has two years left, meaning Big Brother 11 in 2010 would be the final series. However, the 41-year-old has since done a u-turn and claimed that she was misquoted.

Davina, who has fronted the highly-popular reality TV show since the beginning, has now claimed she was referring-to the fact that the format is licensed to Channel 4 until next year.

"I would never say it's over; thank God my producers know me well enough. It could have been hugely damaging to my career," said the bubbly host. Davina is hoping for good ratings this summer, mainly so that her contract is renewed next year. There's nothing like looking after your own interests!

However, it's a given that the show will be back and Davina will get her whopping pay cheque once again, as we published this article back in December 2006 saying that the show would run until at least 2010, when the reputed £180 million licensing deal with Endemol ends.

And even when that current deal runs-out, if the public still want to watch the show it will likely be re-licensed by Channel 4 to stop another TV channel buying it. Indeed, Endemol's creative director Phil Edgar-Jones said recently that Big Brother would continue in the UK as long as it pulled in around three million viewers.

The Scottish producer sees no reason why the show, now in it's 10th season, can't run for another ten years, adding, "It is still one of Channel 4's best performing programmes and fans love it. We manage to make it different every year, so it stays fresh".

"There will definitely be a series next year," concluded the BB big cheese.

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