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Big Brother 10 Launch Reaches Over 5m Viewers

Channel 4 have been keen to point-out today that the series Launch show last night drew a peak audience of 5.4 million viewers.

This easily beat the offerings from BBC1, BBC2, ITV1 and Five in the same time slot, the most successful programme from the competition being ITV's Taggart, which reached a peak audience of 3.3 million.

At one point, nearly half of all television viewers aged 16 to 34 were watching Big Brother 10 (43%), so here at BBO we think it's fair to say that the format is still popular and it bodes well for the new series, even if the show has had higher Launch night figures in previous years.

After all, these days there are a huge number of channels available to more people than ever before.

About the stats, a spokesperson for C4 said: "Last night's Launch was the second highest audience so far this year on Channel 4. We are very pleased with the viewing figures".

Keep on watching, BB fans.

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